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Built for insurance agents & agencies

Clients don’t leave. They get forgotten.

Persistly makes sure that never happens — automatic birthday and holiday texts, premium due reminders, packet confirmations, and early warnings before a policy lapses. You close the sale. Persistly keeps the client.

Live now — onboarding agencies
80%
of lapses happen from simple neglect, not price
<2 min
to log a new sale and start automated follow-up
24/7
automated texting, reminders & lapse monitoring
1 form
is all it takes after every sale

Texts that feel like they came from you — because they did.

Every message goes out under your agency's name, written like a human, timed like a pro. Watch a client's month with Persistly:

WORKS WITH THE CARRIERS YOU ALREADY SELL
AetnaAflacAIGAmerican AmicableAmericoAssurityBaltimore LifeColumbus LifeF&GForestersGerber LifeGTLMutual of OmahaNational Life GroupNorth AmericanRoyal NeighborsTransamericaTrinity LifeIllinois MutualSentinel Security LifeAetnaAflacAIGAmerican AmicableAmericoAssurityBaltimore LifeColumbus LifeF&GForestersGerber LifeGTLMutual of OmahaNational Life GroupNorth AmericanRoyal NeighborsTransamericaTrinity LifeIllinois MutualSentinel Security Life

What is silence costing your book?

Drag the sliders to your numbers. Lapses from simple neglect are quietly the most expensive thing in your business.

300
$75
15%

Estimates assume lapsed policies stop paying for the remainder of the year and use a 90% first-year commission basis. Persistly recovery assumption: 1 in 4 neglect-driven lapses saved by consistent contact.

Policies lost to lapse each year
45
Premium walking out the door
$40,500/yr
Recovered with Persistly (1 in 4 saved)
$9,113/yr
That's 7.6× the cost of Persistly — from saving just a quarter of preventable lapses.
Stop the Leak — Get Started

Everything retention, automated

One short intake form after each sale. Persistly handles the rest of the client relationship on autopilot.

Quick post-sale intake

Right after closing, agents fill a short form with policy details — carrier, premium, due dates, and client info. That's it.

Automated follow-up texts

Scheduled check-ins after the sale so clients know their agent — and agency — is still there for them.

Birthdays & holidays

Every client gets a personal-feeling birthday and holiday text, automatically, without anyone lifting a finger.

Premium due reminders

Clients get a heads-up before each premium is due, cutting down on missed payments and accidental lapses.

Paper packet confirmation

Automatic check-ins confirming clients actually received their policy paperwork — with a flag if they didn't.

The Save List

Every client gets a live retention score crossed with real chargeback dollars at risk — computed from your actual carrier advances. One ranked list of who to call today, with a guided Save Play for every situation.

Not just another CRM with a texting feature

These are the retention-specific tools most agency CRMs skip entirely — built around how policies actually get lost.

Risk detection on every reply

Client conversations are scanned for language that precedes a lapse — "can't afford this," "thinking about cancelling" — and flagged the moment it happens, not weeks later.

TCPA-compliant by default

Consent is captured at the point of sale, quiet hours are respected, and a "STOP" reply automatically opts a client out — protecting your agency from per-text liability that can run into the thousands.

Retention analytics

See your retention rate, average client tenure, and lapse/chargeback rate at a glance — plus a live feed of every conversation flagged as at-risk.

Built-in referral engine

Every client gets a personal, trackable referral link. Prospects who use it land straight in your dashboard as leads, ready to work.

Your comp booklet, your hierarchy, your paychecks — inside the CRM

Persistly doesn't just protect your book. It runs the money side of your agency — the part every other CRM pretends doesn't exist.

Your comp booklet, built in

Load your agency's comp guidelines and Persistly learns your entire structure — every level, every carrier, every product grid. Agents get a locked commission level set at invite, and their rates auto-fill everywhere at their exact rank. Promote them, and everything re-rates instantly.

Expected commissions & overrides

Every policy shows what it pays at your level — advance and annualized — with This Month / Next Month pay windows keyed off effective dates. Owners track override spread on every downline policy.

Promotion Tracker

Live progress bars to every agent's next level — back-to-back production months, persistency gate, and a one-click Promote when they earn it.

Production Scoreboard

Agents ranked by annual premium written — week, month, year. Zero-producers don't make the board. Competition does the managing for you.

Org chart & verified invites

See your whole hierarchy as a living org chart. Invites carry the agent's NPN — if it doesn't match at signup, they don't get in.

Turning-65 Medicare Radar

Dual-licensed? Persistly watches your book for clients entering their Medicare enrollment window and hands you the cross-sell before a competitor finds them.

Persistly Voice — AI calling bot COMING SOON

An AI agent that works your book by phone — premium follow-ups, paperwork confirmations, 90-day check-ins. Every call recorded, transcribed, and scanned for risk language that feeds straight into your Save List. Orion's AI sells. Persistly's AI keeps.

From closed sale to protected client in minutes

No new workflow to learn — just one form after every sale.

1

Agent closes a sale

Business as usual — sell the policy the way you always have.

2

Fill the short form

Client info, policy details, premium schedule, and key dates — under two minutes.

3

Persistly takes over

Scheduled texts go out automatically: check-ins, birthdays, holidays, premium reminders, and more — scanning every reply for risk language along the way.

4

You watch the dashboard

See at-risk clients, retention analytics, and referral leads before they become lost — or missed — business.

One price. Every agent pays their own way.

No seat bundles, no per-agency math. Every agent — solo or part of a 200-person hierarchy — runs on the same plan, and every recruit funds their own seat.

Common questions

Do I need to change how I sell policies?

No. Keep selling exactly how you do today. The only change is filling out one short form after each sale so Persistly has what it needs to follow up.

Can Persistly detect lapses directly from my carrier?

Where a carrier offers a data feed or API, Persistly can connect directly to flag missed premiums, cancellation attempts, and chargebacks automatically. Otherwise, your team can log these manually and the bot will still trigger the right follow-up sequence.

Is this a texting tool or a full CRM?

Both. Persistly is a lightweight CRM built specifically around client retention — it stores your client and policy data, schedules and sends automated texts, and gives you a dashboard of at-risk business.

Is there a mobile app?

A companion mobile app for agents on the go is in development. The web dashboard is fully usable on mobile browsers today.

How does Persistly keep my texting TCPA-compliant?

Consent is captured and timestamped the moment you log a policy, quiet hours are respected, and any client reply that matches a standard opt-out keyword (like "STOP") automatically blocks further texts to that client. It's a safe default, not something your team has to remember to configure.

How does the referral engine work?

Every client gets their own shareable link. When someone they refer fills out the short form on the other end, it lands directly in your Referrals dashboard as a lead — no separate referral program to manage.

How is client data kept secure?

Passwords are hashed and client data is stored per-agency account. Access requires login, and only your team can see your book of business.

Stop losing clients you already worked hard to win.

Set up your account and log your first sale in under five minutes.

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